Rihanna Photoshops Giant Fenty Beauty Lipgloss Tube Over ASAP Rocky for Olympics Partnership Announcement

In a stunning and creative announcement, pop icon and beauty mogul Rihanna has unveiled a new partnership for her brand, Fenty Beauty, using none other than her partner ASAP Rocky as part of the reveal. The announcement was made with a photoshopped image featuring a giant Fenty Beauty lipgloss tube over ASAP Rocky, signaling a collaboration tied to the upcoming Olympics.

#### The Creative Reveal

Rihanna's unique marketing approach captured the internet’s attention when she posted the altered image on social media. The oversized Fenty Beauty lipgloss tube, humorously placed over ASAP Rocky, was not only a nod to the playful relationship between the couple but also a clever way to draw attention to the brand’s latest venture. This eye-catching strategy underscores Rihanna's innovative approach to promoting Fenty Beauty, leveraging her personal life and public persona to enhance brand visibility.

#### The Olympics Partnership

The announcement is particularly significant as it ties Fenty Beauty to the global stage of the Olympics. This partnership is expected to expand Fenty Beauty’s reach and resonate with a diverse international audience. By aligning her brand with the Olympics, Rihanna continues to position Fenty Beauty as an inclusive and global beauty brand.

#### Social Media Reaction

The image quickly went viral, with fans and followers praising Rihanna’s creativity and humor. The playful yet impactful announcement has set a new benchmark for how brands can leverage pop culture and personal branding in their marketing strategies. Social media was abuzz with reactions, with many appreciating the blend of romance and business savvy that Rihanna displayed.

#### Why This Matters

Rihanna’s move to announce a major partnership through a photoshopped image not only highlights her innovative marketing skills but also the importance of personal branding in business. This strategy not only engages her existing fanbase but also attracts a broader audience interested in both the celebrity aspect and the beauty products.

#### Conclusion

Rihanna has once again demonstrated her prowess in blending her personal and professional life to create buzz and drive engagement. The Fenty Beauty lipgloss tube over ASAP Rocky for the Olympics partnership announcement is a testament to her ability to leverage her platform for maximum impact. As Fenty Beauty continues to grow, this latest move shows that Rihanna is not afraid to think outside the box and use humor and creativity to connect with her audience.

For more details on this announcement, visit [Complex](https://www.complex.com/style/a/cmplxtara-mahadevan/rihanna-photoshops-fenty-beauty-lipgloss-asap-rocky-olympics).